Why can't I start tasks even when they're important?

You are not lazy or broken; this is a well documented executive function pattern where importance alone cannot activate an ADHD brain. Initiation runs on interest, urgency, novelty, and challenge rather than on how much a task matters, which is why urgent small things beat important big ones every time. Other common causes include the task being too vague to visualize, perfectionism making the first attempt feel risky, and no external deadline creating zero urgency. Helpful moves include shrinking the task to a five minute version, adding artificial urgency like a timer or a body doubling session, and making the task more concrete. This is exactly where Orby tries to help: it breaks large goals into small scheduled steps and uses warm reminders to lower the barrier to starting, without shame when you slip.